Discover
Our Solutions
Through the Cygnus Education division, the company provides compliant, performance-based student acquisition solutions rooted in deep expertise in digital media, social advertising, campaign strategy, and high-conversion creative. This performance engine enables institutions to meet aggressive enrollment goals while maintaining efficiency, transparency, and accountability.
Student Acquisition Campaigns
Our performance marketing and student acquisition solutions come packed with strategic marketing expertise from years in the industry, specifically designed to supercharge your student enrollment and empower your team with straightforward management of all marketing initiatives. Using only first-party data, our certified performance marketing professionals will leverage high-quality sources to expand your brand’s reach, target high-intent prospective students, and hit enrollment KPIs.
Higher Education Consulting
A seamless and integrated enrollment management organization is key to delivering exceptional experiences to prospective students. At Cygnus Education, we understand the importance of this synchronization, which is why we offer advisory expertise across marketing, enrollment, operations, and technology, helping institutions maximize the impact of their efforts, regardless of campaign vendors or systems in place. Our marketing strategies ensure not just growth but relevant growth.
Creative Management
Cygnus ensures all creative executions are 100% aligned with your brand guidelines. This means that every piece of creative content we produce strictly adheres to the stylistic and thematic guidelines established by your brand. This includes your institution’s color schemes, typography, tone of voice, messaging, language, and other elements that make your institution distinct and unique. Our data-driven techniques don’t just bring more students; they build your brand.
Compliance with ComplyEd
We understand the protection of your brand in the execution of your marketing efforts is of the utmost importance. With ComplyEd, we provide your team with a consolidated view of all creative assets, with the ability to update brand guidelines and accept or reject creatives. ComplyEd provides peace of mind that comes with a straightforward and transparent process for managing creative content and brand safety, all from a single, user-friendly location.
Complementing the services arm is VEGA, a proprietary SaaS-based AI-infused marketing intelligence system built specifically for higher education marketing and enrollment teams. By centralizing campaign and admissions performance data into a unified interface, VEGA equips institutions with the insight and tools needed to optimize spend, track conversion outcomes, and drive sustainable enrollment growth.
Laser in on What Works
No more waiting for reports or flying blind. Gain real-time actionable insights and full-funnel control. Shift budget mid-campaign, optimize on the fly; VEGA gives you the clarity and control to drive results before your budget is burned. Show leadership exactly how marketing is fueling smarter enrollments with clean, credible, executive-ready performance insights.
SOC 2 Type 2 Security Certification
A testament to VEGA’s high standards of security, privacy, and compliance. VEGA maintains a secure and robust operational environment, safeguarding your data, and ensuring that every aspect of our service meets stringent industry guidelines. With SOC 2 Type 2 security certification and VEGA’s built-in ethical wall, your data is never compromised.
Instant Answers with AI
VEGA’s AI-infused intelligence enables marketers to easily understand what prospective students have the highest probability of converting. The chat interface puts powerful, AI-infused intelligence at your fingertips. With natural language query capabilities for dataset interrogation, you get instant answers in the form of detailed text information, tables, or data visualization charts.
Strategic Alliance with Verisk
While VEGA alone provides sophisticated marketing intelligence, combining it with Verisk’s robust access to demographic and behavioral insights offers an optional, powerful bundle that delivers an even more comprehensive analytics solution to target high-intent prospects with unmatched precision. This collaboration is designed to simplify data management and amplify campaign effectiveness.
Why partner with us
Proven Track Record
We have built a reputation as a trusted and reliable partner in achieving marketing success.
Transparent Communication
We believe in open and honest communication every step of the way.
Tailored Solutions
We offer personalized solutions tailored to your specific audience and degree programs.
Dedicated Support
Your success is our priority, and we’re here to support your marketing and technology teams.
Client-Centric Focus
Your success is our priority. We prioritize understanding your enrollment goals.
Precision & Expertise
Dedicated professionals spanning marketing, enrollment management, and technology.