A transparent path to enrollment growth

Cygnus Marketing Communications, Inc. (CMC) is an education-focused growth partner that unites performance marketing services with marketing intelligence systems. Through its dual engines—Cygnus Education and VEGA—the company helps colleges and universities increase enrollment responsibly and efficiently. CMC supports institutions across online, hybrid, and campus-based programs, delivering measurable results with transparency, compliance, and scale.

Solutions

How we support you

7M+Students Connected
193K+Student Lives Changed
7K+Launched Creatives
2K+Degrees Supported
65+Satisfied Clients

What you can expect from us

Augmented Reach

We have built a reputation as a trusted partner in driving measurable enrollment growth.

Real-Time Visibility

Immediate insight into your campaign funnel performance to understand what’s delivering results.

Operational Insights

Your success is our main priority. We emphasize optimizing systems and enrollment yield.

Continuous Innovation
Dedicated Support
Positive Client Experiences
Commitment to Transparency
Our Work

Case Studies

WHAT OUR CLIENTS SAY

Cygnus Education is a sophisticated performance marketing provider that is able to fulfill all of our program needs at scale, while sustaining performance at both the undergraduate and graduate levels.

Brad Reifschneider
Brad ReifschneiderExecutive Director of Digital Marketing, GCU

VEGA has empowered us to make data-driven decisions with confidence. We can now easily track the performance of our marketing efforts, identify trends, and quickly adjust our strategies to maximize results.

Erin Jewell
Erin JewellAffiliate Manager, Digital Marketing, Penn Foster Group

Support team is a breath of fresh air, they’ll get on the phone and engage with you, will solve problems that I was working on for legit 6-8 months with Google. There’s a point where I don’t want to work with people who won’t give us this level of service. It did not take long to go from ideation to need to solution, and then repeat that solution for another partner – that’s great. It makes all the difference.

T.H.Senior Director of Marketing Technology

We’re thrilled with everything that’s gone on. We’re in a better place, period. We’re not on a platform that isn’t being invested in, that’s stagnant. You guys are always trying to make [VEGA] better. Our growth has largely been fueled by your growth, it’s more than transactional.

C.H.Vice President, Marketing

One thing that’s glaringly obvious is how fast [VEGA] is. I can pull historical data and it is stupid fast. That is awesome. James used to get coffee while a report ran, he can’t do that anymore.

S.H.Director of Digital Marketing
Blogs

Dive into our collection of engaging blog posts

Frequently Asked Questions

Got Questions? We’ve Got Answers!

SEO, or Search Engine Optimization, is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). It’s important because it helps businesses attract organic traffic, increase their online visibility, and ultimately drive more leads and conversions.

SEO is a long-term strategy, and the timeline for seeing results can vary depending on factors such as the competitiveness of the industry, the current state of the website, and the effectiveness of the SEO efforts. Generally, noticeable improvements can be seen within a few months, but significant results may take six months to a year or more.

Several key factors influence SEO rankings, including the relevance and quality of content, website structure and navigation, backlink profile, user experience (UX), site speed, mobile-friendliness, and technical optimizations.

While some basic SEO tasks can be done by individuals with a good understanding of SEO principles, achieving significant results often requires expertise, experience, and access to specialized tools and resources. Hiring an experienced SEO agency can help ensure that your SEO efforts are strategic, effective, and aligned with your business goals.

The cost of SEO services can vary depending on factors such as the scope of work, the competitiveness of the industry, and the experience level of the SEO agency. Some agencies offer fixed-price packages, while others may charge on a monthly retainer basis. It’s important to discuss pricing and expectations with potential SEO providers to find a solution that fits your budget and needs.

Ranking #1 on Google for highly competitive keywords can be challenging and may require significant time, resources, and ongoing optimization efforts. However, focusing on long-tail keywords (more specific, less competitive phrases) and niche topics can still yield valuable organic traffic and visibility improvements.

SEO is an ongoing process that requires continuous monitoring, optimization, and adaptation to changes in search engine algorithms, industry trends, and competitor strategies. Regular updates to content, technical improvements, and link-building efforts are essential for maintaining and improving SEO rankings over time.